From Russia to New York: A singular Founder’s Journey
Mariya Nurislamova emigrated to The big apple from Perm, Russia. Her fascination with fragrance commenced early — she recollects that, within the Soviet Union, her relatives’s confined scent choices created the initial come across that has a French perfume sense just like a "surreal, decadent" minute that ignited her vision for combining scent with independence and discovery
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Armed having a B.S. in Mathematics and Pc Science from Perm State Technological College plus a BBA in Promoting Management from Baruch University (Zicklin School of Business), she blended analytical wondering with Artistic organization method
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Serial Entrepreneurship & Building Scentbird
In advance of founding Scentbird in 2013, Mariya co-Started Neuvey, an IT and advertising company, and Missionelle, a Girls-focused on the net marketplace. She also co-established Beta Week, a networking meeting for tech business owners
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The Start and Increase of Scentbird
Together with co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, Mariya introduced Scentbird in early 2013, reworking perfume discovery having a membership product that offers end users a thirty-working day sample of luxury and market fragrances for approximately $fifteen per month
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In 2018, Scentbird raised a Series A round of $18.six million, led by Goodwater Cash and supported by Y Combinator and Other people. At that time, the corporate experienced developed from just four hundred to over 250,000 subscribers and had expanded its merchandise line to incorporate extra personal care and home fragrance offerings
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Growth, Rebrand, and Innovation
Underneath Mariya’s Management, Scentbird has ongoing to evolve. In 2022, the model underwent A serious rebrand — unveiling a modern, modern-day id, growing its range to incorporate candles, launching eco-acutely aware strains like Sanctuary in guidance of endangered species, and broadening its Intercontinental arrive at, together with Canadian enlargement
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The corporation now features around 600 designer and specialized niche fragrances, and strategic initiatives for instance a collaboration with Saks make it possible for subscribers to acquire entire-measurement bottles immediately through a co-branded encounter
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Group-Driven Engagement and Recognition
Scentbird’s very first-at any time Electronic Fragrance Awards in 2024 showcased Mariya’s vision for Mixing tradition with modern electronic engagement. The awards highlighted client trends through facts-knowledgeable categories like Fragrance Influencer with the Yr, Rising Star, and Top rated New Launch, and arrived at countless thousands globally by means of Reside streaming
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Entrepreneurial Viewpoint & Funding Insights
Mariya has spoken candidly about the troubles of early fundraising. She described bootstrapping Scentbird for just about a year in advance of securing $40,000 through the Entrepreneurs Roundtable Accelerator in NYC, which paved the best way for a $one hundred,000 angel financial investment right after Scentbird commenced gaining traction
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Ventures Over and above Fragrance
Her entrepreneurial spirit extends into various brand names. Besides Scentbird, Mariya co-Established:
Deck mariya nurislamova of Scarlet (2016): a customizable makeup subscription provider.
Confessions of the Rebel, Goodhabit, and Sanctuary: brands beneath the Scentbird umbrella concentrating on crowdsourced fragrance, blue-light-weight skincare, and conservation-focused fragrance, respectively
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She also serves as CEO of Drift, an automobile-freshener subscription provider obtained in 2022, demonstrating her know-how in scaling e-commerce and subscription designs across verticals
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Controversy & Model Separation
Though Mariya is celebrated for her business acumen, she has also drawn scrutiny for her spiritual and esoteric material—covering subjects like meditation, chakras, and alternate actuality theories—which some buyers located controversial. She maintains that her particular beliefs keep on being different from Scentbird’s functions
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Legacy & Management
Mariya’s Management has remodeled Scentbird from a niche startup into The most modern fragrance subscription providers. By way of her knowledge-driven, consumer-centric method, she has made luxurious fragrance exploration available, customized, and sustainable.